Social media marketing is the use of social media platforms and websites to promote a product or service.

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Social Media Marketing

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Social media marketing is the use of social media platforms and websites to promote a product or service. Digital marketing is still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”


When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

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Top Reviews

Mado is the best digital marketing agency in Kanpur in my opinion. Increased traffic and quality leads by more than 350% in the period of 6 months.

His team for SEM, SEO, FB marketing. Better ROI than traditional marketing platforms. Much better than previous agencies/ freelancers that I worked with previously..

Kabir Thapar

Awesome experience working Madol! They are always very responsive and continuously give us suggestions to improve our online presence in the F&B industry.

Great help as they managed our SEO and SEM really well and we do not have to worry. Definitely will recommend them!

Varun Sharma

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Aditi Sharma

The team at Mado were extremely helpful with very fast response rates. They get things done really efficiently.

With the setup and migration of our Digital Sales Platforms during the Circuit Breaker, Mado assisted in many ways from webpage redirections to troubleshooting our new store page which has helped to regain some revenue during the Circuit Breaker period when our stores were closed.

Rana Vikrama

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