Social media marketing is the use of social media platforms and websites to promote a product or service.
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Social media marketing is the use of social media platforms and websites to promote a product or service. Digital marketing is still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
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With the setup and migration of our Digital Sales Platforms during the Circuit Breaker, Mado assisted in many ways from webpage redirections to troubleshooting our new store page which has helped to regain some revenue during the Circuit Breaker period when our stores were closed.“